Home EdaFace Component 5: NFT Marketplace How to Market NFTs Article
There are two methods by which you can launch your Initial NFT Offering (INO):
(1). Single Token INO
(2). Dual Token INO.
The Single Token INO refers to the minting and issuing of only NFTs for an INO. It involves the following six steps:
Step 1: Conceptualization and Utility Design
This is the Preparatory Phase. Define the project’s vision and the role of NFTs within it.
This involves documenting information about the NFT Project that shows the following details:
• Tokenomics • Token Distribution • Pentattributes
• Audit and Security • Marketing Strategies
• Partnership (if any) • Roadmap • Project Team
• Legality (e.g. Disclaimers).
When you put these together, they’ll form the Whitepaper of your Project.
Step 2: Mint Tokens
This step involves minting your NFTs using EdaFace NFT Marketplace or Blockchain Literature (BCL).
Remember to structure the Pentattributes into your NFT Project before you even start to mint. See Section 2.
Step 3: Pre-INO Community Building
The activities here include:
(a). Building awareness through social channels (Twitter/X, Discord, Telegram, EdaFace Community, etc.).
(b). Educating potential participants on utilities and the roadmap.
(c). Offering whitelist or presale slots to loyal supporters.
(d). Officially announce the INO starting date.
The idea here is to build engaged communities that will create intrinsic demand before the INO launch.
Step 4: Launching the INO
This step involves conducting the NFT sale on a chosen launchpad, marketplace, or project’s own platform.
Structure the sale into phases (e.g., Presale Phases 1 to 5).
Each phase should have a specific number of NFTs assigned to be given out, and the duration of each phase should be indicated.
EdaFace Launchpad (launchpad.edaface.com) and EdaFace NFT Marketplace (nft.edaface.com) provide a platform for your INO launching and listing.
Step 5: Post-INO Utility Activation
Activities here include:
(a). Listing the NFTs on an NFT Marketplace.
If you run the INO on a launchpad, you will need to list the NFTs on an NFT marketplace (EdaFace NFT Marketplace, Opensea, etc.) immediately after the INO.
(b). Activating the Promised Utilities
Activating the promised utilities once the phases of the INO have concluded.
Such promised utilities may include staking access, rewards, exclusive areas, etc. These should be clearly documented in the whitepaper, and they should be utilized as part of your marketing advertisement for the INO.
Fulfillment of utility promises is crucial for sustaining investor trust.
Step 6: Long-term Ecosystem Integration
Your NFT Project should live on and perpetuate into the future. To achieve such a feat, here are the activities you will need to implement:
(a). Enable trading on secondary marketplaces such as:
• secondary NFT markets (e.g., EdaFace NFT Marketplace, Opensea, etc.).
• Trackers, e.g., EdaFace Listing Platform (listing.edaface.com), CoinMarketCap, CoinGecko, etc.
• Decentralized exchanges, e.g., EdaFace Dex (dex.edaface.com),
• Centralized exchanges, e.g., AscendEX, Mexc, ByBit, Binance, OKX, etc.
Be sure to monitor these secondary market activities and community growth metrics.
(b). Use NFT holders as core ambassadors or beta-testers.
You can introduce incentives like a referral system for these brand ambassadors, in which you give a referral bonus to every holder who brings in a new buyer
(c). Develop future token airdrops or loyalty benefits linked to NFT ownership.
(d). Continue developing future utilities and keep advertising to bring in new buyers.
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